In Crafting E-Mail Sales Messages, the Term Above the Fold

question 91

Multiple Choice

In crafting e-mail sales messages, the term above the fold refers to

• A)all main points following standard business etiquette and online netiquette.
• B)adhering to legal standards.
• C)your primary points appearing early in the message.
• D)not exceeding one screen in length.

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Definitions:

Fixed-Interval Reinforcement

A schedule in operant conditioning where rewards are provided after a specified time period has elapsed, regardless of the behavior exhibited.

Variable-Interval Reinforcement

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed, which increases the consistency of the response.

Variable-Ratio Reinforcement

A reinforcement strategy in operant conditioning where a response is rewarded after an unpredictable number of responses, leading to high and steady response rates.

Fixed-Ratio Reinforcement

A schedule of reinforcement where a response is reinforced only after a specified number of responses, often resulting in a high and steady rate of response.