When Crafting a Sales Message, You Job Is to Translate

question 38

Short Answer

When crafting a sales message, you job is to translate the cold, hard facts about your product or service into warm feelings and reader _______________________.

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Definitions:

Cognitive Heuristics

Shortcuts or rules of thumb that the mind uses to quickly form judgments and make decisions.

Criminal Psychology

A field of psychology that studies the motivations, intentions, and actions of individuals who commit crimes, as well as the ways in which the criminal justice system interacts with offenders.

Dispositional Attribution

The tendency to attribute someone's behavior to their internal qualities or personality, rather than external situational factors.

External Factors

Elements outside an individual or system that can influence or cause changes in behavior or outcomes.