Persuasion Is Necessary When

question 90

Multiple Choice

Persuasion is necessary when

• A)you anticipate that your audience will agree with your position.
• B)your audience may have resistance about your idea.
• C)audience attitudes match the objectives of your plan.
• D)your message is especially attractive to the audience.

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Definitions:

Contribution Margin Ratio

A measure of a company's ability to cover variable costs with sales, calculated as (Sales - Variable Costs)/Sales.

Fixed Costs

Expenditures on items like rent, salaries, and insurance that stay fixed, irrespective of production or sales figures.

Contribution Margin Ratio

A financial metric that calculates the percentage of sales revenue that exceeds variable costs, contributing toward fixed costs and profit.

Break-Even Point

The break-even point is the point at which total costs and total revenue are equal, resulting in no net loss or gain, and is used for analyzing the financial viability of a product or service.