Which of the Following Is True of Sales Messages Sent

question 86

Multiple Choice

Which of the following is true of sales messages sent through direct mail?

• A)They are considered less invasive by most consumers than telephone calls or unsolicited e-mail messages.
• B)Direct mail is an effective channel for personalized messages.
• C)Tangible mail has been shown to have greater emotional impact than virtual mail.
• D)All of these are true of sales messages sent via direct mail.

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Definitions:

Companionate Relationships

Long-term, affectionate relationships characterized by deep emotional bonds, commitment, and intimacy, but not necessarily passion.

Replacement Level

The fertility rate required for a population to replace itself from one generation to the next without migration, typically quantified as 2.1 children per woman in most developed countries.

Fertility

The natural capability of giving life, often measured by the ability to conceive and bear offspring.

American Woman

Could refer to a female citizen or resident of the United States, or to cultural, social, or political aspects related to American women.