Which of the Following Is True of Sales Messages Sent

question 86

Multiple Choice

Which of the following is true of sales messages sent through direct mail?

• A)They are considered less invasive by most consumers than telephone calls or unsolicited e-mail messages.
• B)Direct mail is an effective channel for personalized messages.
• C)Tangible mail has been shown to have greater emotional impact than virtual mail.
• D)All of these are true of sales messages sent via direct mail.

---

Definitions:

Replacement Cost

The current cost of replacing an asset with a new one of similar kind and quality, used in accounting to value assets.

Settlement Amount

A financial sum agreed upon by parties in a contract, often referring to the resolution amount in disputes or the completion payment in transactions.

Retained Earnings

The portion of net earnings not paid out as dividends but retained by the company to be reinvested in its core business or to pay debt.

Income Statement

A financial statement that shows a company’s revenues, expenses, and profits or losses over a specific period of time.