AIDA, the Indirect Strategy for Persuasive Messages, Seeks to Gain

question 62

Multiple Choice

AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ________, and action of the audience.

• A)direction
• B)desire
• C)devotion
• D)discernment

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Definitions:

Caution Signals

Indicators or signs that alert individuals to potential hazards or the need for careful attention.

Disagreement Signals

Non-verbal or verbal cues indicating a difference in opinion or objection between individuals.

Sales Presentation

A formal talk or demonstration given by a salesperson to showcase a product or service's features and benefits, aiming to persuade potential buyers.

Nonverbal Signals

Nonverbal signals are forms of communication without words, such as body language, gestures, facial expressions, and tone of voice, which convey feelings or intentions.