When You Use the AIDA Persuasive Approach, Your First Task

question 27

Multiple Choice

When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A) . Which of the following represents your second step, or "I" tasks, of AIDA?

• A)Describe the benefits a product or service offers and make rational or emotional appeals.
• B)Include details of your company's reliability and reputation.
• C)Grow more excited about your product and yourself as a salesperson.
• D)Identify a proverb or famous quotation.

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Definitions:

Dollar-Value LIFO

An inventory valuation method that uses the last-in, first-out (LIFO) principle, but adjusts for changes in the value of money, typically through the use of a price index.

Cost Index

An index that measures the change in cost of a specific basket of goods and services over time.

Ending Inventory

The aggregate value of goods up for sale at the termination of an accounting interval.

Financial Reporting

The process of producing statements that disclose an organization's financial status to management, investors, and the government.