In Crafting E-Mail Sales Messages, the Term Above the Fold

question 91

Multiple Choice

In crafting e-mail sales messages, the term above the fold refers to

• A)all main points following standard business etiquette and online netiquette.
• B)adhering to legal standards.
• C)your primary points appearing early in the message.
• D)not exceeding one screen in length.

---

Definitions:

Motivational Properties

Characteristics of a stimulus that influence an individual's willingness to engage in a particular behavior.

Reinforcement-Seeking Behavior

Actions specifically performed with the intention of obtaining reward or reinforcement.

Place Cells

Neurons in the hippocampus that become active when an animal is in or is thinking about a specific location.