Which of the Following Will Increase the Effectiveness of an Online

question 92

Multiple Choice

Which of the following will increase the effectiveness of an online sales message?

• A)Sending it only to receivers who have given you permission to send them e-mail marketing messages.
• B)Eliminating a subject line to mask the purpose of the message.
• C)Avoiding the use of testimonials.
• D)Making the message formal and extensive in length.

---

Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow that outlines a five-tier model of human needs, from physiological needs at the base to self-actualization at the top.

Step-By-Step Sequence

An ordered series of actions or stages that lead to achieving a specific goal or completing a process.

Alderfer's ERG Theory

A motivational theory presented by Clayton Alderfer that categorizes human needs into three groups—Existence, Relatedness, and Growth—which influence individual behavior.

McClelland's Acquired Needs Theory

A motivational theory suggesting that individuals are driven by three main needs: achievement, affiliation, and power, which they acquire over time.