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Well-designed documents increase readability and audience comprehension.
Customer Benefit Plan
A plan that contains the nucleus of information used in the sales presentation.
Business Relationships
Connections and interactions between individuals or organizations that are based on professional interests and aimed at mutual benefits.
Customers' Needs
The requirements or desires that customers expect to be fulfilled by a product or service.
Selling
The act or process of exchanging a product or service for money; a fundamental business activity.
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