An Organized Knowledge Structure Reflecting One's Past Experience and Future

question 108

Multiple Choice

An organized knowledge structure reflecting one's past experience and future expectations is called a

• A)stereotype.
• B)phonological loop.
• C)memory schema.
• D)semantic network.
• E)reconstructed memory.

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Definitions:

Maslow's Hierarchy

A theory in psychology, proposed by Abraham Maslow, that categorizes human needs into a five-tier model in the form of a pyramid, ranging from basic (physiological) needs to higher-level needs (self-actualization).

Content Analysis

A research technique used to systematically analyze the content of communication materials to identify patterns or themes.

Involvement

The degree of interest and personal significance that a consumer attaches to a product, brand, or activity.

Motivation

Refers to the psychological processes that prompt and direct human behavior towards achieving certain goals or fulfilling needs.