Stephen Has a Low Need for Achievement

question 157

Multiple Choice

Stephen has a low need for achievement. Generalizing from research, we would predict that Stephen will set goals that are

• A)so low they are always attainable.
• B)so high they are never attainable.
• C)so low they are always attainable or so high they are never attainable.
• D)challenging but realistic.
• E)challenging and unrealistic.

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Definitions:

Customer Focus

A business orientation that prioritizes the needs and requirements of customers in product development and service delivery.

Cost Leadership

A strategy where a company aims to become the lowest cost producer in the industry to gain competitive advantage.

Top-down Approach

A strategic decision-making process that begins at the highest level of an organization and proceeds downwards, based on the overall objectives and strategic direction.

Mass Markets

Very large markets comprising consumers who have similar needs for products or services.