Using Models to Sell Automobiles Most Directly Addresses Which Aspect

question 151

Multiple Choice

Using models to sell automobiles most directly addresses which aspect of the source?

• A)credibility
• B)likeability
• C)authenticity
• D)similarity
• E)trustworthiness

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Definitions:

Substitutable Resources

Resources in a firm that can be replaced by other resources to perform the same function, affecting competitive advantage and strategic planning.

Value Chain

A series of activities performed by a company to deliver a valuable product or service to the market.

Strategic Importance

Significance associated with a decision or action that affects the long-term objectives and competitive positioning of an organization.

Strategic Management

The ongoing planning, monitoring, analysis, and assessment of all necessities an organization needs to meet its goals and objectives.