JoAnne Goes to the Local Electronics Store to Purchase a $30

question 96

Multiple Choice

JoAnne goes to the local electronics store to purchase a $30 DVD player that was advertised in the paper. Upon arriving, the salesperson tells her that they have just run out and offers to show JoAnne some other models. JoAnne ends up purchasing a $150 DVD player. JoAnne has been the victim of which technique of persuasion?

• A)bait-and-switch
• B)foot-in-the-door
• C)switch-and-pay
• D)high-ball
• E)low-ball

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Definitions:

Working Memory

Short-term storage of information being actively processed.

Procedural Memory

A type of long-term memory that enables people to perform tasks without conscious awareness of the learned knowledge, such as riding a bike or tying shoelaces.

Neurofibrillary Tangles

Twisted masses of protein fibers found in brains of persons with Alzheimer’s disease.

Amyloid Plaque

Waxy chunks of insoluble tissue found in brains of persons with Alzheimer’s disease.