ERG Theory Explains Both Progressive Need Gratification and Regression When

question 84

True/False

ERG theory explains both progressive need gratification and regression when people face frustration.

---

Definitions:

Sharing Videos

The act of distributing video content to others through various platforms or channels, often for informational, entertainment, or social purposes.

Social Network

A website or platform that allows users to produce and share their own content or engage in social networking activities.

Engagement Rate

A metric used to measure the level of interaction and involvement an audience has with content, often used in digital marketing to gauge the effectiveness of campaigns or posts.

Customer Actions

The steps or behaviors taken by consumers in response to marketing efforts, which can include purchasing, sharing feedback, or engaging with a brand.