Identify the Following Terms

question 26

Short Answer

Identify the following terms.
-Aurangzeb

Differentiate between traditional business and e-business.

Appreciate the enhanced consumer-marketer communication facilitated by digital media.

Identify the challenges and opportunities digital media presents for businesses.

Understand the role of the internet and digital media in expanding market reach and connectivity.

---

Definitions:

Descriptive

Pertaining to the act of describing or giving a detailed account of characteristics, features, or events.

Prescriptive

Offering or suggesting norms, rules, or guidelines for behavior and action.

Textbook's Definition

The explanation or depiction of a concept, term, or process as provided in an academic textbook, often regarded as a standardized or authoritative source.

Psychological Factors

Elements affecting the mental state and behavior of individuals, including emotions, attitudes, and motivation.