Every Time Brandy Drops a Cricket into the Cage of Her

question 34

Multiple Choice

Every time Brandy drops a cricket into the cage of her pet tarantula,Chompers,he begins to salivate.Brandy has gotten in the habit of playing her favorite CD when she feeds Chompers.After several pairings of the cricket and her favorite CD,all Brandy has to do is play the CD and Chompers begins to salivate.In this example,Chompers salivating to the cricket is a(n) ____.

• A) unconditioned stimulus
• B) conditioned stimulus
• C) unconditioned response
• D) conditioned response

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Definitions:

Textual Poaching

A term from media studies referring to how audiences creatively appropriate and give new meanings to media texts, often subverting original intentions.

Textual Poaching

The act of fans or consumers taking media texts and reappropriating them for their own purposes, often in creative or subversive ways.

Encoding/Decoding

A theory in cultural studies and media analysis that examines the process by which a message is created (encoded) by the sender, transmitted, and then interpreted or decoded by the receiver.

Hypodermic Needle Theory

A communication theory suggesting that media messages are injected directly into the brains of a passive audience, influencing their behaviors and beliefs directly.