In a Line Organization

question 35

Multiple Choice

In a line organization:

• A) each person has clearly defined responsibilities and reports to an immediate supervisor.
• B) a single person performs all the tasks of the organization.
• C) each person does the tasks assigned to him/her with no manager overseeing their activities.
• D) authority is decentralized, and the decision-making process is very slow.

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Definitions:

Differentiated Targeting

An approach to market segmentation that involves tailoring specific products or marketing strategies to appeal to multiple, distinct customer groups or demographics.

Market Share

Percentage of a market accounted for by a specific entity.

Mass Marketing

A marketing strategy that aims to appeal to a wide audience by using mass media and other broad communication techniques to promote products or services.

Value Proposition

A business or marketing statement that summarizes why a consumer should buy a product or use a service.