Which of the Following Is a Characteristic of New Paradigm

question 41

Multiple Choice

Which of the following is a characteristic of new paradigm leaders?

• A) They are humble.
• B) They are competitive.
• C) They are stabilizers.
• D) They are diversity avoiders.

---

Definitions:

Penetration Pricing

A marketing strategy involving setting a low price for a new product to attract customers and gain market share quickly.

Mass Market

A large segment of consumers with diverse background characteristics, targeted by companies with products that cater to general needs.

Penetration Demand

A marketing strategy aimed at gaining customers by entering the market with a low price for a new product, increasing market share rapidly.

Skimming Demand

A pricing strategy that involves setting high prices initially to target consumers willing to pay more, before lowering the price over time to attract a broader market.