Which Example Best Illustrates Operant Conditioning

question 1

Multiple Choice

Which example best illustrates operant conditioning?

• A) A man gets nauseated when he smells the same kind of food that once caused him food poisoning.
• B) A man asks for a raise because, in the past, his requests have been successful.
• C) A woman has been frightened by thunderstorms all her life.
• D) A child watches a friend steal from a store, so he thinks he might steal sometime in the future.

---

Definitions:

Market Segmentation

The process of dividing a target market into smaller, more defined categories based on characteristics such as demographics, interests, needs, or location.

Consumer Base

The group of individuals or organizations that are the actual or potential buyers of a product or service.

Cosmetics Company

A business entity that manufactures, distributes, and sells beauty and personal care products.

Marketing Mix

A set of marketing tools—often referred to as the 4Ps (product, price, place, and promotion)—that businesses use to pursue their marketing objectives.