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COGNITIVE ASSESSMENT Which of the following best defines the term cross-platform application?
Social Buzz
The widespread talk or attention on social media platforms regarding a particular topic, brand, or event.
Viral Marketing
Marketing focused on producing a marketing message that people share with their friends by email, reposting, or retweeting.
Brand Awareness
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
Apparel Company
A business entity that designs, manufactures, or sells clothing and accessories.
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