Answer Both Halves of This Question

question 1

Essay

Answer both halves of this question.
a. Choose any two (2)of the tasks that have been associated in Chapter 11 in our textbook with funeral practices, and explain carefully what the funeral is supposed to accomplish with regard to each of the selected tasks.
b. Give a specific example of an action you have experienced at a funeral or which you would suggest for a funeral, which could successfully carry out each of the tasks discussed in (a), showing in each case how the example might serve to carry out that task.

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Definitions:

Repeat Customers

Individuals who repeatedly purchase goods or services from the same business or brand.

Loyalty Programs

Marketing strategies designed to encourage customers to continue to shop at or use the services of a business associated with the program.

Customer-facing CRM

Aspects of Customer Relationship Management systems that directly interact with customers, such as sales force automation, customer service, and marketing automation.

Self-serve

A service model that allows customers to serve themselves, often leading to faster service and reduced labor costs for businesses.