Based on the Work of Richard Dawkins,the Basic Unit of Cultural

question 109

Multiple Choice

Based on the work of Richard Dawkins,the basic unit of cultural transmission is known as a(n) ____.

• A)meme
• B)token
• C)abstract gene
• D)trifle

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Definitions:

Synthesis

The process of combining different ideas, beliefs, or objects to form a coherent whole.

Design Disruption

involves innovations or transformations in design that significantly alter the market or the way products are perceived and used.

Authenticity Quadrant

A concept used to evaluate the genuineness of a brand or product through various perspectives or dimensions.

Brand

The unique design, symbol, name, or combination thereof that serves to identify and differentiate a product or service from those of competitors.