Efforts to Persuade Using Negative Emotions Are Very Common

question 84

Multiple Choice

Efforts to persuade using negative emotions are very common. When are they likely to be most effective?

• A)when negative consequences are depicted graphically
• B)when listeners are jolted out of complacency by their anxiety
• C)when they provide the most data to establish negative consequences
• D)when listeners are given an action step that they can take to reduce their anxiety

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Definitions:

Pomegranates

A fruit with a tough outer layer that contains sweet-tart arils, which are edible seeds surrounded by juicy pulp.

Bananas

A type of elongated, edible fruit produced by various kinds of large herbaceous flowering plants in the genus Musa.

Principle Of Diminishing Marginal Utility

The proposition that each successive unit of a good or service consumed adds less to total utility than did the previous unit.

Marginal Utility

The augmented utility or satisfaction a consumer experiences when they consume one more unit of a product or service.