The Elaboration Likelihood Model Predicts Responses to Persuasive Messages by Distinguishing

question 60

Multiple Choice

The elaboration likelihood model predicts responses to persuasive messages by distinguishing between ____.

• A)central and peripheral routes to persuasion
• B)left brain and right brain processing
• C)simple and elaborate messages
• D)primary and secondary exposure to information

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Definitions:

Average Total Cost

The cost per unit of output, calculated by dividing the total cost of production by the total number of units produced.

Marginal Revenue

The added revenue procured by vending an additional unit of a good or service.

Business

An organized effort by individuals to produce and sell goods and services for profit.

Average Total Cost

The total cost of production (fixed and variable costs combined) divided by the total quantity produced.