When Millard Fuller, Who Founded the World-Renowned Christian Housing Ministry

question 74

Multiple Choice

When Millard Fuller, who founded the world-renowned Christian housing ministry Habitat for Humanity International with his wife, ended his service as president his role was limited to that of a figurehead. After this change, what functions did Fuller most likely do until he retired?

• A) He distributed critical information to employees.
• B) He monitored the environment.
• C) He helped the organization adapt to incremental changes.
• D) He negotiated salaries, raises, and promotions.
• E) He performed ceremonial duties like greeting company visitors.

Recognize the use of odd pricing and its psychological impact.

Understand the seven-step sales process and its components.

Identify different promotional strategies and their objectives.

Differentiate between personal selling and nonpersonal selling components in a promotional mix.