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Krispy Kreme Krispy Kreme Is a Relatively Small Doughnut Seller

question 84

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Krispy Kreme Krispy Kreme is a relatively small doughnut seller. It has only 792 stores while Dunkin Donuts has over 7,125 outlets in the United States and Canada. In spite of its size, Krispy Kreme has been described by many as "the hottest brand in America." The company's success in an environment which has made success difficult for many food operations is due in large part to the long-term vision of its top management and its establishment and achievement of S.M.A.R.T. goals. The company originated in Winston-Salem, North Carolina, in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until he died in 1973 without naming a successor, which caused the company problems for the next decade. Refer to Krispy Kreme. The company's goal to never reveal its secret recipe to anyone outside the company is an example of a(n) ____ goal.

Definitions:

Present Value

The immediate valuation of an upcoming sum of money or series of cash transactions, based on a given rate of return.

Future Value

The value of an investment at a specified date in the future, taking into account interest or capital gains.

Scheduled Payment

A pre-determined amount of money that is paid at regular intervals according to a repayment plan, such as a loan or mortgage.

Compounded Semi-annually

Interest calculation method where interest is added to the principal sum of a deposit or loan every six months, leading to interest on interest.