McDonald's Uses A____________ Strategy (A Kind of Grand Strategy) as It

question 90

Multiple Choice

McDonald's uses a____________ strategy (a kind of grand strategy) as it increases its profits in France by offering uniquely French products such as Croque McDo, the McDonald's version of a popular French grilled sandwich.

• A) growth
• B) decline
• C) retrenchment/recovery
• D) repositioning
• E) pioneering

Gain insight into the marketing strategies of socially responsible companies.

Recognize legislation aimed at protecting consumers and preventing the sale of dangerous products.

Distinguish between green marketing, social marketing, and corporate giving.

Understand the discrepancy between consumer attitudes towards ethical products and their actual purchasing behavior.

---

Definitions:

Patterns of Behavior

Repeated actions or reactions that occur in a predictable manner, often based on habits, culture, or psychological conditioning.

Reactions

Emotional or behavior responses triggered by external or internal stimuli.

Events

Occurrences or happenings, especially ones of significance, that are planned or unforeseen.

Modes of Thinking

The various ways in which individuals process information and solve problems, influenced by cognitive styles and patterns.