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The Rolling Stones The Rolling Stones are the most successful act in the music industry largely because they run the band as a business-the Rolling Stones, Inc. Since 1989 (the beginning of the modern age of the Rolling Stone) , the band has generated more than $1.5 billion in gross revenues. That total includes sales of records, song rights, merchandising, sponsorship money, and touring. Unlike some other groups, the Stones carry no anti-business baggage. The Rolling Stones, Inc. operates on a combustible mix of talent and intense labor-the product of four decades of trial and error. The company licenses over 50 products from underwear to formalwear. The Voodoo Lounge tour in 1994 grossed $121.2 million, record earnings for a single tour. Over the past decade, the group's song writing has made about $56 million. The next time you see Mick Jagger, think of him as the highly successful CEO of a mid-sized corporation. The goal of the corporation is to continue providing products that differ from its competitors' offerings so that fans will continue to pay a premium price for what it sells. Refer to The Rolling Stones. What kind of diversification has the Rolling Stones used to grow their business?
Inferiority
A feeling of being lower in status or quality than others, often leading to a lack of self-esteem.
Independent View
A perspective emphasizing the importance of individuality and self-reliance.
Interdependent View
A perspective that emphasizes the interconnectedness and reliance of individuals within a group or society.
Cultural Concept
Ideas or beliefs shared among a group of people which influence behaviors, values, and norms within their society.
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