When McDonald's Entered into an Agreement with a French Entrepreneur

question 82

Multiple Choice

When McDonald's entered into an agreement with a French entrepreneur who wanted to own and operate a McDonald's fast-food restaurant in Paris, McDonald's saw the new restaurant as an opportunity. Unfortunately, the restaurant in Paris was not maintained at the cleanliness standards prescribed by McDonald's (but acceptable to the cleanliness standards of the French) . McDonald's brought legal action to have the restaurant closed. This example illustrates ____.

• A)an opportunity for McDonald's to enter into more joint ventures
• B)a need for McDonald's to curtail its international franchising
• C)a cultural threat against McDonald's
• D)a weakness within the McDonald's franchising system
• E)a problem with franchising in different cultures

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Definitions:

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