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Mattel Ivy Ross, Mattel's Head of Design and Packaging for Its

question 43

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Mattel Ivy Ross, Mattel's head of design and packaging for its girls division, needed a new toy that was part construction set and part craft kit. Ross built a team from various departments (designers from research and development, model makers from production, copywriters from marketing, etc.) and assigned them the task of developing the new toy. The twelve members of the team were freed from all other duties so they could concentrate on developing this new toy. During their first week together, members were exposed to different ways of thinking. One of the hardest things the group had to deal with was the lack of structure. It took participants nearly two weeks to realize that there was no schedule for their activities. The strength of the team lay in its members' abilities to build on each other's ideas and to trust one another. Refer to Mattel. During the first two weeks of its existence, the Mattel team was in the ____ stage as its members dealt with scheduling and similar concerns.


Definitions:

Specific Actions

Concrete, individual acts or behaviors taken in a particular context, often evaluated in terms of their morality, legality, or effectiveness.

Forms of Life

Philosophical concept highlighting the diverse ways in which living beings organize their activities and interact with their environment.

Virtue

Moral excellence and righteousness; qualities of moral goodness or merit.

Communities

Groups of people living in the same area or having a particular characteristic in common, forming a social, cultural, or economic network.

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