Explain How the Perception Process and Students' Perceptual Filters Could

question 50

Essay

Explain how the perception process and students' perceptual filters could complicate the communication process for the registrar's staff at a university, which is trying to implement an unpopular change in policy. The new policy requires students to pay an additional fee to drop classes after the first week. (No fee has been charged for this drop prior to the change.) The registrar has placed notification of the change in the student registration newspaper, sent an e-mail message to all students, and put up posters across the campus.

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Definitions:

Mass Customization

A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs of mass production.