Jupiter Communications an Entrepreneur Developed Kibu

question 29

Multiple Choice

Jupiter Communications An entrepreneur developed Kibu.com as an online fashion magazine for girls between the ages of 13 and 18. The messages from Kibu's advertisers were tailored for and intriguing to a teenage audience. Revenue came from companies that sponsored various channels and features on the site, such as the Fashion Channel. Kibu had a loyalty program, the kPoints xChange, which gave site visitors an incentive to communicate with the site and its sponsors. Each time they did, they earned points that could be exchanged for merchandise such as CDs, movie tickets, or beaded jewelry. Visitors who filled out surveys could win one of the 10,000 Kibu Boxes. Box recipients got still more points if they went to the Box Channel and filled out forms telling one to three of the participating companies how they liked the products inside. By September 2000, however, the site closed, and its founders returned the remaining start-up capital to investors. Refer to Jupiter Communications. If a cosmetics manufacturer learned from analyzing the data that teenage girls who buy more than six bottles of nail polish monthly also like to dress up their pets to match their outfits, it would have used the survey results to identify a(n) ____ pattern. (The manufacturer could use this information to develop a line of pet nail polish.)

• A)sequence
• B)cluster
• C)stratified
• D)association
• E)loyalty

Comprehend the phases involved in conducting mixed methods research, including the importance of planning for integration of methods.

Realize the flexibility and potential for emergent design in mixed methods research.

Recognize the role and value of mixed methods research in allowing a deeper, more complex understanding of research questions.

Appreciate the challenges and potential of using mixed methods research for publication and dissemination of findings.

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Definitions:

Coping

The process of managing external and internal demands that are perceived as taxing or exceeding the resources of the person.

Master

A person with the ability to control or influence others, often seen in contexts of mastery over a subject, skill, or environment.

Tolerate

The ability to endure or accept something unpleasant or difficult.

Learned Helplessness

A condition in which individuals believe they have no control over the outcomes of situations, often resulting from repeated failures or a sense of powerlessness.