Have You Ever Purchased a Book or CD on Amazon

question 107

Multiple Choice

Have you ever purchased a book or CD on Amazon.com and noticed that as soon as you put your selection in the shopping cart, you were offered a series of other items that people who made the same purchase as you did also bought? This would be an example of___________ data mining.

• A) sequence
• B) association
• C) predictive
• D) adjacency
• E) extrapolative

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Definitions:

Daphne Major

An island in the Galápagos Archipelago known for long-term studies of finch populations, which have provided profound insights into the process of natural selection.

Natural Selection

An evolutionary process in which species that are more suited to their environment are more likely to survive and have a greater number of descendants.

Pristine Environment

An ecosystem or area that is untouched or minimally impacted by human activities, often considered in a natural or original state.

Genetic Distance

A measure of the genetic divergence between species or between populations within a species; a reflection of the amount of genetic change (evolution) that has occurred.