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The IRS:
Public Causes
Social or community issues and initiatives that aim to promote the public's interest or welfare.
Social Audit
A systematic assessment of a firm’s objectives, strategies, and performance in terms of social responsibility.
Business Mission
A statement that defines the purpose or goal of a business, outlining why it exists and what it aims to achieve.
Strategic Marketing Process
The approach whereby an organization allocates its marketing mix resources to reach its target markets.
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