Research Suggests That a Number of Conditions Must Be Met

question 5

Multiple Choice

Research suggests that a number of conditions must be met in order for a person to process a persuasive message using the central route (rather than the peripheral route) . What is one of those conditions?

• A) The source must be credible.
• B) The source must be trustworthy.
• C) The person must be motivated to process the message carefully.
• D) The person must have an existing attitude that he or she is willing to change.

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Definitions:

Full-Service

Pertaining to businesses or services that offer a comprehensive range of solutions or amenities to their customers, leaving no need unaddressed.

Limited-Service

Refers to businesses or offerings that provide a selective range of services as opposed to comprehensive, full-service options.

Merchant Wholesalers

Businesses that buy goods in large quantities from producers, store them, and then resell them to retailers or other businesses.

Wheel of Retailing

A theory that describes how retail outlets evolve over time, starting from low-end, gradually upscaling, and potentially becoming more conventional or full-service establishments.