When People Process Persuasive Messages Using the Central Route (Rather

question 28

Multiple Choice

When people process persuasive messages using the central route (rather than the peripheral route) , they expend ____ energy and, if they change their attitudes as a result of the message, are likely to end up with ____ attitude change.

• A) more; stronger
• B) more; weaker
• C) less; stronger
• D) less; weaker

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Definitions:

Scenario Analysis

A method used to analyze and assess possible future events by considering alternative possible outcomes or scenarios.

Marketer

An individual or organization involved in the activity of promoting, selling, and distributing a product or service.

Tactics

Short-term actions or strategies that are used to achieve a specific objective, often part of a larger strategy or plan.