For Each of the Following Sets of Subject, Audience, and Purpose

question 23

Multiple Choice

For each of the following sets of subject, audience, and purpose, select the most appropriate choice for the blank. Subject: the traditional places for the participants in a wedding ceremony
Audience: the bride, the groom, and members of a wedding party
Purpose: _______________________________________

• A) to explain where participants should stand during the wedding ceremony
• B) to persuade the bride and groom to get married in a church
• C) to inform married couples about wedding traditions

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Definitions:

Focus Groups

A qualitative research method in which a small group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

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Integrated Marketing Communications strategies employed to unify and coordinate all marketing messages and tools to deliver a consistent message.

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