According to Robin Leidner in Fast Food,fast Talk,how Do Fast-Food

question 115

Multiple Choice

According to Robin Leidner in fast food,fast Talk,how do fast-food restaurants rationalize the process of providing food to customers?

• A) They ask employees to always use customers' first names.
• B) They tailor each workstation to an employee's unique personal qualities.
• C) They focus on giving each customer a unique eating experience.
• D) They have developed standardized scripts for employees to use when dealing with customers.

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Definitions:

Public Policy

Public policy consists of the laws, regulations, courses of action, and funding priorities adopted by governmental entities to influence or control issues in the public arena.

Marketing Information System

A marketing information system (MIS) is a structured arrangement of people, equipment, and procedures to gather, sort, analyze, and distribute relevant marketing data to decision makers.

Customer Satisfaction

A measure of how products or services supplied by a company meet or surpass customer expectation.

Strategic Marketing Matrix

A framework used in strategic planning to evaluate and categorize strategic options based on specific criteria or parameters.