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When drinking water at a party, you sneeze and water comes out of your nose. Why did this happen?
Representativeness Heuristic
A mental shortcut that involves judging the likelihood of an event by comparing it to an existing prototype in our minds.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic or decision.
Compensatory Decision Modeling
This is an approach in decision-making research that assumes individuals compensate for weaker aspects of one option with stronger aspects of another when making complex choices.
Representativeness Heuristic
A cognitive shortcut that involves making judgments based on how much one thing resembles another.
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