If Scholars Assume That Audiences Are Active Rather Than Passive,what

question 16

Multiple Choice

If scholars assume that audiences are active rather than passive,what does this imply about the meaning of media "texts"?

• A) Media producers manipulate audiences in order to sell goods.
• B) Every media consumer experiences meanings in the same way.
• C) The meaning of any particular media text is not very important.
• D) Consumers can alter and even invert meanings to suit their own purposes.

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Definitions:

Initial Project Expenditures

The initial costs incurred when starting a project, often including materials, labor, and other expenses.

Worst-case Scenario

The most adverse, negative outcome that could possibly occur in a situation, often used in risk assessment and planning.

Variable Costs

Costs that change in proportion to the level of production or sales. They increase as production increases and decrease as production decreases.

Fixed Costs

Costs that remain constant regardless of the amount of production or business operations.