If Scholars Assume That Audiences Are Active Rather Than Passive,what

question 16

Multiple Choice

If scholars assume that audiences are active rather than passive,what does this imply about the meaning of media "texts"?

• A) Media producers manipulate audiences in order to sell goods.
• B) Every media consumer experiences meanings in the same way.
• C) The meaning of any particular media text is not very important.
• D) Consumers can alter and even invert meanings to suit their own purposes.

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Definitions:

Brutal Treatment

Describes the harsh and inhumane conditions or actions imposed on individuals, particularly slaves or workers, by those in power or authority.

Emancipation Proclamation

A presidential executive order issued by Abraham Lincoln in 1863 declaring the freedom of all slaves in Confederate territory during the American Civil War.

Confederate States

The Confederate States refer to the eleven southern states that seceded from the United States from 1860-1861, leading to the American Civil War.

Legal Basis

The foundational legal principles or grounds upon which laws, regulations, and judicial decisions are built.