Sociologists Who Focus on How Practical Constraints and Opportunities Can

question 13

Multiple Choice

Sociologists who focus on how practical constraints and opportunities can help or hinder a social movement are using

• A) relative deprivation theory.
• B) resource mobilization theory.
• C) technological determinism.
• D) activist politics.

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Definitions:

Perceptual Maps

Visual charts used in marketing to plot and display consumer perceptions of different products or brands along various axes, highlighting their positions relative to competitors.

Minds of Consumers

Refers to the psychological processes and decision-making behaviours of consumers when they are considering, purchasing, using, or disposing of products and services.

Perceptual Map

A visual tool in marketing used to display the positioning of different products or brands against specified criteria in the minds of consumers.

Adult Perceptions

Refers to the way in which adults interpret and make sense of information or stimuli based on their experiences and knowledge.