Using the accompanying figure, define and identify the following key flyer elements that help communicate the flyer's message to its target audience: graphic, Business Tagline or Motto, headline, and tear-offs.
Definitions:
Little Albert
A famous psychology experiment conducted by John B. Watson and Rosalie Rayner, involving classical conditioning to induce a fear response in an infant named Albert.
White Rat
Typically refers to albino rats used as subjects in scientific research, especially in psychological experiments on conditioning and behavior.
Discriminative Stimulus
Any stimulus, such as a stop sign or a doorknob, that provides the organism with a cue for making a certain response in order to obtain reinforcement.
Watson's Little Albert
An experiment conducted by John B. Watson demonstrating classical conditioning by causing a young boy to develop a phobia of white rats.
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