Critical Thinking Questions Case 6-1

question 24

Multiple Choice

Critical Thinking Questions Case 6-1
You are a desktop publisher, and you are working on creating reusable components, including business sets, logos, and a stylistic company name for a new small company.
The director of the company asks how you can help with brand recognition. You ____.

• A) suggest reusable colors, fonts, schemes, logos, business information sets, graphics, and other tools to assist the company in creating a customer-friendly, consistent brand
• B) copy the colors, fonts, schemes, logos, business information sets, graphics, and other tools used by a similar company in the field
• C) recommend that the company first establish brand identity by communicating in one way, one time what that identity is
• D) recommend that the company avoid using reusable components

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Definitions:

Core Competency

The primary area of expertise or strength of an organization or individual, which gives them a competitive advantage.

Competitive Advantage

A particular circumstance or characteristic that grants a company a dominant or advantageous position over its competition.

Future Growth

Refers to the expansion and development of a business or economy over time.

Operational Control

The process of monitoring and managing day-to-day operations of a business to ensure that organizational goals are met.