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Unpaid Placement
Refers to instances where products or services are featured in media or events without direct compensation, typically for promotional purposes.
Publicity
Nonpersonal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media.
Nonpersonal Stimulation
Nonpersonal stimulation in marketing refers to promotional activities that do not involve direct contact with the consumer, such as advertising, sales promotion, and public relations.
Pulling Strategy
Promoting a product by generating consumer demand for it, primarily through advertising and sales promotion appeals.
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