Discuss Each of the Following Ethical Theories with Regard to Whether

question 9

Essay

Discuss each of the following ethical theories with regard to whether you accept or reject them for your own actions and decisions.
a. Intuitionism and the "Television Test."
b. Rule utilitarianism.
c. Ethical relativism.
d. Ethical fundamentalism.
e. The deontological approach.
f. Milton Friedman's ideas on corporate governance.

Understand the concept of price elasticity and its significance in product pricing.

Know the strategic benefits and implications of product line extensions and development.

Recognize the critical role of integrated marketing communications (IMC) in creating coherent promotional messages.

Understand the concepts and importance of yield management in service firms.

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Definitions:

Investment Opportunities

Options available to individuals or firms to allocate capital with the expectation of generating financial returns.

Hunger

A physical sensation or condition experienced when the body needs food.

Import Substitution

An economic strategy aimed at reducing dependency on imported goods by encouraging the development of local industries.

Local Industries

Businesses and manufacturing operations that are based within a specific geographic area and often cater to the economic needs of the local population.