Lourdes and Kim Have Been Studying for Two Hours for Their

question 4

Multiple Choice

Lourdes and Kim have been studying for two hours for their chemistry exam.Both girls are tired of studying.Lourdes decides to watch a two-hour movie on DVD,while Kim decides to go to bed.What would you predict about their performance on the chemistry exam?

• A)Lourdes performs better because of reactivation.
• B)Kim performs better because of reactivation.
• C)Lourdes performs better because of encoding specificity.
• D)Kim performs better because of encoding specificity.

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Definitions:

Positive Response

The affirmative reaction or feedback received from a recipient or a system, indicating acceptance or approval.

Publicity

The act of bringing something to the attention of the public, especially through the media, without direct payment.

Indirectly Paid

This term refers to compensation or benefits not provided in the form of direct payment, such as stock options, bonuses, or non-monetary rewards.

Personal Selling

involves direct face-to-face communication between salespeople and potential buyers with the aim of persuading the buyer to make a purchase.