Directions: Indicate Whether Italics or Quotation Marks Are Appropriate for the Underlined

question 7

Multiple Choice

Directions: Indicate whether italics or quotation marks are appropriate for the underlined words and phrases in the following sentences. ​ Professor Andrews started a Facebook page for his American history class.

• A)italics
• B)quotation marks
• C)neither

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Definitions:

Adaptive Selling

A sales technique where the salesperson adjusts their selling behavior based on the nature of the sales situation and the customer's needs.

Need-Satisfaction

A marketing concept focusing on identifying and fulfilling the specific needs or desires of customers to enhance satisfaction and loyalty.

Selling Situation

The environment and context in which a sales transaction takes place, including factors like customer needs, competition, and market conditions.

Adaptive Selling

A personalized approach to sales that involves altering sales techniques based on the behavior and needs of individual customers.