How Are Bagels Made? What Kind of Flour Might One

question 22

Essay

How are bagels made? What kind of flour might one use instead of all-purpose? Why are bagels boiled before baking?

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Definitions:

Publicity

The act of gaining public attention or visibility for a person, product, or organization, often through the media.

Push Strategy

Directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product.

Promotional Mix

A combination of advertising, sales promotion, public relations, personal selling, and direct marketing strategies used to achieve marketing goals.

Channel Members

Individuals or entities involved in the process of making a product or service available for use or consumption by a consumer or business user.