Intuitive Thinking Includes __________

question 52

Multiple Choice

Intuitive thinking includes __________

• A) convergent thinking
• B) theuristic problem solving
• C) illogical thought
• D) reflective processing

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Definitions:

Product Characteristics

The attributes, features, or qualities that define a product and influence consumer decisions.

Purchase Decision Process

The sequence of steps consumers go through in making a decision to buy a product or service, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Promotional Mix

The combination of advertising, public relations, sales promotion, personal selling, and direct marketing strategies used to reach target markets.

Advertising

A form of marketing communication used to persuade an audience to take or continue some action, typically with regard to a commercial offering, or social issue.